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Because users have to opt in, by liking Facebook’s page, there also seems to be a pretty decent probability of user error contributing to the confusion, too. Reading the comments on the emoji’s announcement on the page, you’ll find commenters who live in the same city, Washington, D.C., debating whether the reaction emoji is actually available there because it appears only some users have been able to get it to work. Part of the selectiveness of the rollout feels more like clunky technology, rather than pointed geofencing on the company’s part. “You can also like our page to access the reaction, however, because this is a new experience we’ve been testing, the rainbow reaction will not be available everywhere,” Facebook also said. Facebook declined to answer our questions as to whether or not these laws were considered when choosing which locations would get access to the emoji.įacebook confirms it hasn't rolled out the "Pride" reaction in certain countries.so far, all countries where it's illegal to be gay. But users commenting on the page think they’ve found a pattern as to the places the emoji isn’t available, namely places, like Egypt and Singapore, where LGBTQIA people face severe discrimination under local law. “People in major markets with Pride celebrations will be able to use a temporary rainbow reaction during Pride month,” a Facebook representative told Select All about the rainbow-emoji rollout, adding that the company also released Pride-themed camera filters and profile-picture frames. To find out that you’re one of the chosen, you first have to like the page. It is only available in select areas, and the emoji will vanish after the month is over. Facebook, for its part, rolled out a limited-edition reaction emoji in honor of Pride, shaped like, of course, a Pride flag. June is Pride Month, which means 30 not-so-straight days of companies suddenly getting woke, incorporating rainbows into their logos, and, if you’re Hellmann’s or Abercrombie & Fitch, sending some very ill-advised tweets.